The importance of diversity management
The importance of diversity management
Cultural, gender, sexual or religious
orientation, ethnic, age, physical or psychological diversities exist in the
teams of any company. And little by little they will become more so.
The road to multiculturalism is inevitable. However, welcoming is not enough and integration is needed to
make the investment productive. For diversity to go from being an obstacle to a
value, in organizations, we must deal with the management of diversity.
Managing diversity in organisations. To be competitive, we must approach the facts differently and choose
alternative paths. And to obtain this unique and original mix of values, you
must, as always, start with people. Cultivating diversity and, above all,
managing it is a fundamental success factor. Diversity management represents
the set of strategies implemented by an organization to change its
characteristics, through the recruitment, inclusion and promotion of people who
express the multiple differences present in society. Promoting diversity is a
way to create an environment capable of increasing competitiveness,
productivity and profits, linking the results of the organization with the
issues of social justice and inclusion. Fortunately, many companies are coming
to understand that, in addition to monetary value, there is a strategic
reputation value to be cared for. In this sense, good diversity management and
inclusive practices are not only important from an ethical and productive point
of view but also have a significant impact on talent acquisition and retention.
Models of action. Some
companies address certain issues just to improve their image. In these cases,
policies are rarely effective. Then some are self-regulating with quotas on
gender, ethnicity and so on.
Another approach is to remove all kinds of
barriers to maximise the performance of all employees. Here, management systems
must create a working environment where everyone feels comfortable, safe and
included. And it is essential employees must be treated as individuals rather
than as part of specific groups, so as not to create complexes and ghettos.
Finally, there is the possibility of creating a corporate culture based on
knowledge, tolerance and the promotion of diversity. This is not easy, because
all employees must work on self-leadership far beyond the work environment. An approach that,
maybe considered too intrusive.
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